How many years have you been working in design?

7 years

Describe what you do.

I am the creative owner and freelancer at kaykelso.com. As a professional designer, I communicate visions through design innovation and proven marketing techniques. I specialize in helping non-profit organizations and starter businesses and blogs succeed with beautiful print and web media and unique company branding. I turn client ideas into final printed or digital products such as logos, brochures, DVD wraps, websites, emails, etc

Describe how you do it.

My process starts when a client comes to me with a communication need. From there I research, sketch and design in Adobe Creative Cloud until the final outcome satisfies that clients needs. For example, a new business needs a logo that represents them in a meaningful way yet is approachable for their audience. I gather information from that business, research their audience and competitors then through brainstorming and design application present that business with a final logo that meets their expectations.

 

Describe why you do it.

I believe everyone needs and can achieve an attractive, professionally branded business. Whether they’re starting a business or needing a brand refresh, I’m committed to bringing a valuable design experience to individuals, start-ups and businesses, no matter how big or small, through custom and unique print and web design. This career allows me to help business’s succeed in the fast-growing entrepreneurial market.

 

What was the first step you took to become what you are now?

The first step in pursuit of this career was a college education. I earned my bachelor degree in Visual Communications with a concentration in graphic design and a minor in Marketing. This gave me the basic knowledge, experience, and connections to set me up in the design industry.

What do you wish you would have had more of in school?

More classes on print and web design would have been a valuable tool to add.

How has pursuing design altered your lifestyle?

I have the freedom to be a stay-at-home mom and still pursue my freelance business.

What have been the most valuable things that make you love what you do?

Seeing how other business’ succeed and the impact my design has on the live’s of others is a fulfilling and rewarding. It makes the job well worth it.

Leave a Reply

Your email address will not be published. Required fields are marked *