How many years have you been working in your field?
I’ve been at it now for 10 years.
Describe what you do.
I work with a local advertising firm and implement digital marketing strategies dealing with content placement, search engine optimization, search engine marketing and more. The meat of my job lies in and around search engine optimization, but sometimes I find myself doing more technical things such as fixing an issue in a website’s code or dealing with merchant services.
Describe how you do it.
I rely heavily on the team that I have around me. Marketing on any level isn’t a one man job. It takes a solid team of motivated individuals all working towards the same goal. Aside from being a part of an awesome team, education is another big part of my job. Staying on top of current trends, algorithm changes and best practices is essential. SEO/SEM is a very fast paced, ever changing industry. If you don’t stay informed, it will leave you behind.
Describe why you do it.
I love to help clients get their message and/or brand out to the world. It’s very satisfying to me to see improvements in the metrics that we push and measure for our clients. In addition to being satisfying, it’s kinda neat to see how your work pays off and the positive changes that you can make for your clients online presence and see it translate to their physical location.
What was the first step you took to become what you are now?
The first step was continuing my education. No matter what industry you’re interested in, knowing more than the other guy (or at least as much) is what’s going to get you hired. For me, I saw a need in my area and poured myself into learning everything that I could about it. Then, I got some like minded individuals together and started a business. It was very difficult at first, but all of our hard work eventually paid off.
What do you wish you had paid more attention to in school?
Personally? That was so long ago that I don’t even think about it. In my formative years, however… I wish that I’d paid more attention to how people interact. Early on in business, one of the harder things for me to overcome had nothing to do with my trade. (Being comfortable with people in a business setting (meetings, presentations, follow up calls, etc.) totally eluded me for the first year or so. It was completely different from other social interactions I had in the past. I wish that I had a mentor or just someone to shadow for awhile. That could’ve saved me a lot of time and energy (not to mention embarrassment). It all worked itself out, though. It just took some time.